Redefining ROI: What Real Return On Investment Looks Like for Social Media Marketing

What Real Return On Investment Looks Like for Social Media Marketing

Facebook, Instagram, Twitter, Snapchat - these are, first and foremost, personal platforms. They’re where we share memories and milestones, the highs and lows of our every day, where we tell stories we think our friends and families will care about. Brands’ utilization of social media, where the aim is to be discovered, to inspire and to educate consumers, will always come second. And that puts businesses at an inherent disadvantage.

When brand posts encroach on that personal user experience, it can act as a deterrent. It takes a thoughtful, strategic approach for a brand to work its way into these feeds in a way that isn’t disruptive to its consumer. Because, ultimately, people don’t go to social to shop.

To get ahead you have to redefine what ROI means to your strategy, and be upfront about how to measure it….

You can read the full article here

Source : Danny Vilacorte for Social Media Today

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