PPC Agency Ireland- Pay Per Click Advertising

PPC Agency Ireland - What is Pay Per Click Advertising ?

An awful lot of money is thrown away and wasted on PPC - Pay Per Click Advertising. The first question that should be asked is, ‘is PPC - Pay Per Click Advertising right for your business?

PPC (Pay Per Click) Advertising is different from both SEO and other forms of digital marketing.It isn't for every company or business or indeed something that every business should be doing. It should be seen as an additional strategy where it is possible to bring strong and in the case of Google AdWords, immediate results. A paid search campaign can, if not thought out properly, be quite expensive and time-consuming.

Businesses needs to consider both the positives and negativities before embarking on a PPC - Pay Per Click Advertising campaign.

One very big positive about PPC Advertising, especially if you a new business or have a new website, is that it can if done properly, bring immediate results . Whereas good website design, SEO, together with social media marketing may take time to work. It usually takes a few months to get the desired results.

Wolfhound Digital will work closely with you to fully understand your business and what your goals are . Then we choose the best performing keywords that are relevant your business and plan a bidding strategy to positively grow your PPC return on investment.

With PPC Advertising - Paid search, you only pay when someone clicks on your advert. With a well designed and eye catching ad you can target interested, strong potential customers. You would also be able to set your budget to whatever your needs are. You can your pause ads whenever you like and have complete control to get an advantage over your competitors.

Wolfhound Digital can take you through a PPC Advertising campaign strategy and discuss whether or not it is worth investing in and what is the likely ROI (return on your investment) for your business.

Google AdWords can be quite complex to manage and it takes a specialist to choose which relevant, performing keywords to use for particular products and sector of the industry. Engage Wolfhound Digital to manage your PPC account allowing you to take care of your business.

Wherever you are around the world, whether you are a start-up or a multi-national Wolfhound Digital can help your business to improve your revenue and grow your business by crafting a well research PPC campaign.

Google AdWords

The bread and butter of any website should be SEO (Search Engine Optimisation). Content and search engine optimisation is powerful and over time with a lot of hard work and patience, it is the best way to scale your business through a website. However, if you have a new website and need quick results within an allocated budget then Google AdWords can bring immediate results. Simply put, you only pay when someone actually clicks on your ad and then is taken immediately to your website and hopefully converts onto sales and growth.

To summarise: No clicks = No cost. When someone clicks on your Google Ad you pay per click.

Facebook Paid Ads And Instagram Paid Ads.

10% of all Advertising worldwide is now spent on FACEBOOK.

Facebook collects data virtually from all their users, including the information entered voluntarily on their profile (Education, work, location, age, hobbies, interests and any number of classifications). Facebook profiles user based on numerous factors including their online behaviour, their interests, location and past purchase history. Through that one can create facebook ads that will specifically be targeted to a certain audience as facebook knows exactly who their users are and what they like.

Have you ever noticed how ads magically appear on your Facebook related to things that you have been looking at yourself? This is targeted marketing

Instagram and Facebook are linked and your Facebook Ads can be placed through an ‘Audience network ad” directly and targeted to users on Instagram.

A Facebook ‘audience network ad’ can be placed on any network owned by Facebook via Facebook.

Instagram ads like Facebook ads are positioned in the app feeds natural flow, ensuring that the viewer is not interrupted whilst using their page but in effect does see you and whether they like it or not.

A Facebook or Instagram campaign can be the most wide-ranging and flexible of your advertising campaign efforts. The campaign ad’s goal is determined at very the beginning which could be to send traffic to your website converting visitors into sales, getting likes for a particular Facebook or Instagram page, growing your brands presence and awareness and so forth.

For Facebook or Instagram Paid Advertising campaigns, wherever you are around the world, whether you are a start-up or a multi-national, Wolfhound Digital can help your business to improve your revenue and more importantly, grow your business.

Online advertising continues year-on-year growth to reach $9 billion

Brands and agencies continue to grow their investment in digital advertising with total spend for the 2019 financial year increasing by 7.1% year-on-year to reach $9bn (2018: $8.5bn).

Of the total spend, 45% was attributed to Search and Directories, 37% to General Display and the remaining 18% to Classifieds.

The latest IAB Online Advertising Expenditure Report, prepared by PwC, reveals that whilst year on year growth has slowed (7.1% compared to 11% in 2018) reflecting the downturn in Australia’s overall advertising market, all online revenue categories have experienced growth. ….

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Source : Mediaweek.com