SEO Ireland

Reach More Customers Online With SEO Search Marketing

Call Us On 019121902

What Is SEO (Search Engine Optimisation)

SEO (search engine optimisation) is a process to increase your website visibility on a search engine by generating more organic (free) traffic on your website.

At Wolfhound Digital, we make sure your website keeps delivering results for you once it is live. To guarantee continued success, our team of experts maintain, optimise and update it constantly to attract more audience to your website.

To achieve this Wolfhound Digital has a thorough, clear thought out SEO strategy. A lot of SEO work is done at the back end of a website, which is not visual to any visitor apart from the important search engines, spiders and bots that come around and crawl the website pages frequently. We make sure every page on your site is fully optimised to ensure high ranking on a search engine.

In order to achieve that we make sure that your website is functioning properly, includes the relevant keywords both on the front and back end and has no broken links or page errors.

Our organic ( SEO - search engine optimisation ) and pay per click services ( PPC ) allow you to reach audiences on a number of channels and devices. Be it business customers or consumers.

Wolfhound Digital create SEO and PPC strategies for companies from all sectors of industry such as:

• SEO for education, schools and colleges which is particularly valuable for student/staff engagement and awareness.

• SEO for manufacturing companies with the intention of getting your brand at the forefront to increase customer awareness.

• SEO for the health services as it is essential to get your messages and services across to the general public.

SEO - Business-to-Business

Wolfhound digital’s SEO campaigns target your B2B audience specifically, which drives leads and result in more sales, ensuring growth of your business.

SEO - For Professional Services Companies

Whether you are in financial services, a legal firm, accountants, we create SEO campaigns for companies looking to be at the head of specific search terms in their areas of business, leading to increased brand visibility across all search platforms and potential sales.

Content Marketing

Content and SEO Marketing go hand in hand. Without one, the efforts on the other diminishes. For example, your keyword research won't be completely effective unless you are including those keywords in relevant content. Moreover, creating content without defining your target audience and actually knowing what they are looking for will leave you without any worthwhile traffic or website visits. High quality relevant content is what search engines are looking for and crawl when they periodically visit your site.

For any SEO strategy to succeed, it is critical to have the relevant content on your website and social media channels. Content is king, it not only determines the engagement but also the popularity on your business on various online channels.

As part of Wolfhound Digital Custom Menu pricing, we can analyse your competitor’s website content, identify what keywords they are ranking for, and then implement those keywords into relevant content and use in your relevant website pages and social media postings.

Google Analytics & Search Console Analysis

Your website is your online store 24/7 , every day of the year. The overall health and performance of your website is crucial to your online success. Problems with your website not only bring extra costs to your business, but also results in loss of potential leads and sales.

We use Google Analytics and the Google Search Console for insights that allows us to make improvements that will increase performance of your website. It also allows us to learn your customer’s behaviour, interest and online purchase journey. With this information at hand, we then craft a strategy which targets the right audience at the right time using the relevant content.

It’s really impossible to manage and improve what you don’t measure…

With Insights from both Google Analytics and the Google Search Console, it makes it easier to identify and analyse your customer, from searching to conversion. There are many valuable insights that can be gained from Google Analytics and the Google Search Console including :

1. Google search console helps understand your websites mobile-friendliness.

2. Shows what search phrases people find your website from.

3. Allows you to understand what actions people take on your website.

4. Shows website errors, missing pages or content and HTML improvements that need to be made.

5. Shows how accessible to your website is (is your website being crawled correctly?)

Wolfhound Digital understands the importance of both your website’s health and traffic performance for a strong SEO campaign.

Squarespace Analytics

Squarespace Analytics is our reporting platform that gives us insight into how your site is performing. With Analytics, it can give you a clear picture of your visitors and their behaviour patterns via reports on statistics like page views, conversion rates , sales, who referred them, and which content is trending.

If your site has an online store, Squarespace analytics includes revenue, conversion, and cart abandonment data so you can see how your business is doing and pinpoint any opportunities for growth. 

How can Wolfhound Digital make a difference?

Wolfhound Digital uses the insights from Google Analytics and the Google Search Console to optimise your overall website performance. It can be a bit daunting, as well as time-consuming for businesses to set up and monitor the data from both Google Analytics and the Google Search Console. However, they are the essential pieces of the overall jigsaw of your digital marketing strategy. Here are examples of the data insights that we use to improve the SEO performance for businesses.

1. Allows us to Identify and fix site errors.

2. Allows us to identify a site’s best performing content in Google Analytics.

3. Allows us to identify and monitor a site’s source of web traffic.

By identifying and understanding the sources of traffic to a site, we can create a campaign that builds on a business’ strengths, and also allows to monitor and improve the low performing channels.

By setting up and monitoring the insights from both Google analytics and search console, we can ensure that there is nothing left to chance when it comes to managing your site’s SEO-Search engine optimisation performance.

If you are looking for a company that offers class leading SEO (Search engine optimisation) in Dublin, Ireland or globally, then contact us.

SEO-Search engine optimisation Ireland is part of all of our pricing menus, call us on 01 9121902 to learn more.

Website Review / Audit

All good website SEO ( Search engine optimisation ) starts with a complete website review/audit. This is the first step we take, a complete thorough examination of both the front and back end of your existing website. This is to determine if the site is set up correctly, after that we determine what steps are needed to make your site is fully functional and structurally sound while following all the best practices of SEO-Search engine optimisation.