Content Marketing in a Nutshell for Business

Content Marketing in a Nutshell for Business

Content. It's everywhere. Conversations, LinkedIn company page posts, LinkedIn video, YouTube videos, Instagram Stories, Instagram Posts, podcasts, live video streams, Facebook posts, Facebook messenger bots, Tweets, Instagram images, Snachat snaps, Facebook live video, iTunes podcasts, and the list goes on. 

The reality is that content is the core of not only the social and digital web, but also of humans. Communication has and always will be foundational to relationships and success in life or business. 

Many self proclaimed social media and marketing experts may want you to think content marketing was invented via the era of social media and social networks. The truth is that content, relationships and connecting as human beings has existed for decades. 

Content is simply how we communicate, help, and share information with a goal to inspire, engage and activate our audiences and communities to a desired action. 

Without driving action, content marketing is all for nothing…..

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Source : Pam Moore for PAM MARKETING NUT

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