4 Tips for Launching a Successful Rebrand

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4 Tips for Launching a Successful Rebrand

So, it’s time to rebrand. Maybe you've outgrown your name or decided it lacks strength, pivoted to a new business model or even received a cease-and-desist letter. Here are the four most common statements our company hears from clients when they call to discuss a rebrand: 

  • “I received a cease and desist letter. My attorney recommended we do not fight it.”

  • “Our business has changed drastically. Our current name does not fit anymore.”

  • “I’m so tired of spelling my brand name for everyone I speak with.” 

For example, several years ago, a company called AuctionWeb realized that they had outgrown the benefits of having a descriptive name and would benefit from a catchy, brandable name that would allow them to fit in with other emerging digital platforms and develop brand equity with users. The successful rebrand, to eBay, helped AuctionWeb become a global giant.

Whatever your specific reason, consider these points if you want a painless and successful transition. …

You can read the full article here

Source : Darpan Munjal for Entrepreneur.com

Branding

The company identity says everything about your business, don’t be invisible. From a refresh or a complete, brand new corporate identity, Wolfhound Digital will work with you to understand what your business, identity and message is all about. From initial discussions and concept all the way to completion of your new corporate branding, Wolfhound Digital can take your branding and corporate identity to another level and make it stress free and a pleasure for all involved.

Engage Wolfhound Digital To Re-Brand Your Project.

We can put a Branding strategy in place , taking your branding to another level.

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