Top 10 Content Marketing Trends that Will Dominate 2020

Top 10 Content Marketing Trends that Will Dominate 2020

Amid marketing’s ongoing evolution, the element of content has quickly become a crucial part of an organization’s marketing strategy. The Content Marketing Institute (CMI) defines content marketing as “a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action.” 

According to research from Omar Akhtar, a digital marketing analyst at Altimeter Group, 2018 was the first year where changes in content marketing were truly significant. He writes: “Companies are now using content to do more than create awareness or brand health. They’re using it to directly drive revenue, become more cost-efficient and personalize the customer experience. Which is to say, they’re using content marketing to do far more than marketing.” 

Content marketing comes in many forms such as blogs, newsletters, videos, podcasts, infographics, and whitepapers, and it is one of the most creative and effective tools in marketing. You can best believe that it won’t be going away any time soon. With another year fast approaching, it is time to start analyzing what things went right in content marketing in 2019, what things didn’t work out so well, what things surprised us and what things we can expect in the months to come. Keeping up with the latest trends in this field is one way to determine which form is most effective for certain campaigns and specific seasons. …..

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Source : Danni White for TechFunnel

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