A Simple Guide To IGTV Content Marketing And Advertising

A Simple Guide To IGTV Content Marketing And Advertising

Instagram surpassed 1 billion users last year, and the milestone marked big changes for the platform. Chief among them was the introduction ofInstagram TV (IGTV) , a long-form video content service available both as a standalone app and a section of the traditional Instagram app.

But what opportunities does IGTV offer brands? The platform doesn’t yet support paid advertising, but that doesn’t mean brands are left out in the cold. 

Here’s what you need to know about IGTV: what it is, how it works and how to develop a successful content marketing strategy for it. 

What Is IGTV?

Like YouTube, IGTV allows users to browse different channels of video content. Videos can be up to an hour in length and start playing from the moment you open the app. But IGTV has a mobile-first approach to content. All videos are viewed in full-screen, vertical format.

A Bold Move For Instagram

Encroaching on YouTube's dominance of the long-form video format is a risky move, but one that could result in a huge ROI.

Influencers and brands have been chomping at the bit to convert video-happy portions of their subscriber base into Instagram followers. IGTV essentially closes the gap between video and imagery, putting Instagram in a prime position to reap the rewards….

You can read the full article here : https://tinyurl.com/y3o8gyhk

Source : Jason Hall For Forbes.com

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