Given Up on Facebook Ads? Here's Why They Aren't Working

Given Up on Facebook Ads? Here's Why They Aren't Working

1 - You're underspending.

You've heard the expression -- you have to spend money to make money. Well, it seems obvious, but same goes for acquiring a customer. You need to spend enough to actually acquire a customer. Imagine this scenario. You flip a penny and there's a 50/50 chance it lands on heads or tails, but if you only flip it three times, you might get heads three times in a row. The more you keep flipping it and saturating the pool, the odds that it will even out to 50/50 increase significantly. 

The same goes for your ad spend. If you just spend a little here and there, it might take spending five or ten times your eventual average cost to acquire a customer. If you give up early, you'll never know the full potential of your ad spend or your profits. 

2 - You're overselling.

No one wants to be sold on social media or anywhere for that matter, really. So much so that people pay extra to avoid seeing ads on their streaming services -- let's just say I'm one of those people. I remember the first week that Instagram started running ads in feeds and in between watching my friends' stories. It was chaos, outrage. The number of out-of-control angry people who were furious a Lexus ad popped up between their cousin's #brunch pic and NASA's latest photo was absurd -- but understandable. 

These types of interruptions in things you really care about can be infuriating, because they're unwanted……..

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Source : Chris Ronzio for Inc.com

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