Is Your Brand’s Social Media Strategy Anti-Social?

Is Your Brand’s Social Media Strategy Anti-Social?

How do you define your brand’s social media strategy? Do the words “community” or “conversation” come to mind? If they aren’t immediately a part of your answer, it might be time to reevaluate.

This year, LUSH Cosmetics UK announced their move from multiple social handles to a single brand hashtag, #LUSHCommunity. This news quickly became a topic of office conversation. How would LUSH contact their audiences? How would they share updates? Make announcements?

But then, we stopped. We took a second look.

Traditionally, brands have treated social media as a megaphone. But, by using social media as just another tool to expand reach, brands overlook the reason that social media exists in the first place: to cultivate a community for conversation…..

you can read the full article here :

Source - Lindsay Macdonald for Social Media Week.

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