10 Tips for Creating Landing Pages That Convert the Most Prospects

10 Tips for Creating Landing Pages That Convert the Most Prospects

Here are a few suggestions for sharpening up your landing page content to increase conversion rates:

1. Build credibility early

People have always been skeptical of advertising, and with the proliferation of spam and shady operators, they’re even more skeptical of what they read online. Therefore, your landing-page copy must immediately overcome that skepticism.

One way to do that is to make sure you clearly display one or more credibility builders on the first screen visitors see. In the banner at the top of the page, use your logo and company name. Within or immediately under the banner, put a strong testimonial or three above the headline on the first screen. Consider adding a prehead or subhead that summarizes your company’s mission statement or credentials.

2. Capture the email addresses of non-buyers

There are a number of ways to capture the email addresses of visitors who come to your landing page but don’t buy the product. One is to use a window offering a free report or online course in exchange for their email address. This window can be served to the visitor as a pop-up (it appears when the visitor arrives at the landing page) or a pop-under (a window that appears when the visitor attempts to leave the landing page without making an inquiry or purchase).

The problem with pop-ups and pop-unders is that if the user has a pop-up blocker installed on their browser, they won’t ever see them. The solution is to use a floater—a window that slides onto the screen from the side or top. The floater is part of the website HTML code, so it’s not stopped by the pop-up blocker….

You can read the full article here :

Source Robert W Bly For Entrepreneur.com

Your website needs to reflect the quality and service of your business.

For an already established company that needs a website refresh, or a new business that is not yet online, Wolfhound Digital can design a website that is the right fit for your requirements. We work with completely with Googles and within other search engines guidelines that are constantly being updated. Our team use the latest in website design through the Squarespace platform to deliver a responsive site that will look perfect and be responsive on all devices.

We choose to work with the Squarespace platform because of their modern , fluid, clean design and content systems. All of our custom designs are fully responsive and mobile friendly. Wolfhound Digital design websites are deigned to be SEO ready and come with the ability to add an e-commerce online store if required.

Squarespace - Websites That Work

Apart from design, it’s about a website that converts your customers. We design websites that function correct too. All designed with visitors and search engines in mind.

Engage Wolfhound Digital To Be Your Website Designers.

Call Us On 01 9121902

For A Very Informal Chat About What Wolfhound Digital Can Do For You