Google advice on improving your site’s ranking

 
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Google advice on improving your site’s ranking 

Google has finally given us something we can point to after a core updates negatively impacts a site's ranking in Google search.

Google has posted advice on core updates, Google’s core search ranking algorithmic updates. Google does updates to its core search ranking algorithm every few months or so, the last one was the June core update.

Google’s previous advice was that there is nothing you can do to fix your site if you see a decline in search rankings after a core update. Google doubled-down on that advice in this new blog post, but has added some overall advice that you should focus on your content.

Nothing to fix. Google reiterated there is often nothing to fix on your site after these core updates. “We know those with sites that experience drops will be looking for a fix, and we want to ensure they don’t try to fix the wrong things. Moreover, there might not be anything to fix at all.” Google added, “There’s nothing wrong with pages that may perform less well in a core update.”

So what has changed? The question then is what has changed? What do I need to do to make my site rank better in Google after a core update. Google said what has changed is how its systems assess content overall. Google gave this example on top movie ratings…..

read the full article here:

Source : Barry Schwartz for Searchengineland.com

 
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