Facebook's Optional Ad Campaign Optimisation is Going Away: What You Need to Know

Facebook's Optional Ad Campaign Optimisation is Going Away: What You Need to Know

If you stick with your Facebook ad strategy come September, you're likely to see a drop in performance. Stay ahead of the game with these expert tips.

We are only a few weeks away from a major change in the structure of the Facebook ad campaign platform. Just two years after introducing the option for advertisers to optimize their campaign budget, Facebook will mandate that all advertisers set a central ad set budget. This means that their algorithms will automatically and continuously find the best active opportunities for results across your ad sets. Your campaign budget will then be distributed in real-time to get those results.

It is Facebook's intent to generate the best possible performance for your ads, but there are things you need to know to stay ahead once CBO (campaign budget optimization) becomes the new norm in September 2019. "We are now putting our faith into Facebook's machine learning algorithm to deliver results. However, for these results to be delivered, they must first be learned," …..

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Source : Maria Tabaka for Inc.com

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