SEO in the Age of Digital Transformation

SEO in the Age of Digital Transformation

Search engine optimization (SEO) is in the midst of a massive evolution. From the rise of semantic search to voice search, image search, and mobile search, the rules of SEO have changed dramatically in only a few years.

This evolution makes sense, considering what digital transformation is all about: the desire to improve the customer experience. As Janelle Estes wrote in a recent article on CMS Wire, “Technologies, and how we interact with them, will change, but it’s a timeless truth that to stay relevant to customers, companies must keep their fingers on the pulse of consumers’ constantly evolving needs and expectations and build those insights into their offerings.” After all, she explains, “Only through human insight can companies connect the dots between what customers think, feel, say, and do.”….

Read the full article here: Source : Joe Obringer for Destinationcrm.com

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