KEYWORD RESEARCH 101
KEYWORD RESEARCH 101
Keyword research is a critical part of any SEO strategy. In this article, we are going to look at what keywords are, and why you need to research them.
Keywords are essentially the bridge between a website and a search engine. They are what helps a search engine identify what your site is about, and how relevant it is when a certain term or phrase is searched for by the user. A search engine keeps a database of websites which they have filed away under the appropriate tags/topics to be able to produce fast results.
You can make sure you have a much stronger chance of appearing in the SERPs by optimising your website for the right keywords ….. Read the full article here:
Source: Matthew Woodward for Webdesignerdepot.com
Website Review / Audit
All good website SEO (Search engine optimisation) starts with a complete website review/audit. This is the first step we take, a complete thorough examination of both the front and back end of your existing website. This is to determine if the site is set up correctly, after that we determine what steps are needed to make sure your site is fully functional and structurally sound while following all the best practices of SEO-Search engine optimisation. SEO (Search engine optimisation) is an essential aspect of your overall digital marketing strategy as your website needs to ranks higher for the relevant keywords people are searching for so that your business falls under their purchase consideration set.