Creating an engaging, shareable Instagram video

Creating an engaging, shareable Instagram video

The visual platform is teeming with new posts and content-hungry consumers. Here’s guidance on what to focus on to gran and hold viewers’ attention.

Instagram users consume video at higher and faster rates than in previous years.

More than 500 million users share 80 million posts every day—and that’s a great reason to tailor videos for Instagram. Plus, 25% of Instagram ads are in a video format.

Here are a few tips to translate your message into shareable video content:

Keep length in mind.

Instagram allows in-feed videos of up to 60 seconds……

Read the full article here Source: Ted kitterman for PR Daily

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