Instagram Continues to Gain on Facebook for Brands

Despite several gains by Instagram at the expense of its parent company, Facebook’s News Feed still snatches up 60% of overall social media ad spend, according to the recently release Must-Know Social Media Trends second-quarter-2019 report from social marketing platform Socialbakers.

Marketers have increased their overall ad spend on Instagram according to Socialbakers, but Instagram feed accounts for just 20% of total ad spend, while Instagram Stories, Facebook suggested video and Facebook in-stream video combined represent 10%.

The top 50 brands on Instagram now have the same audience size as the top 50 brands on Facebook, but Instagram generates much more user engagement….

Read the full article here

Source : David Cohen for Adweek.com

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