Essential Tools — Social Media

 
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Essential Tools — Social Media

If you’ve been reading the news headlines about social media for the last few years, you may be tempted to think:

  • Merely opening a Twitter account will triple your revenue this year

  • You’re only one blog post away from a guest spot on Oprah

  • If you build it (a Facebook/LinkedIn/Tumblr page), they will come (in hordes)

Then you look around at the real world and realize that, sadly, none of this is true.

The truth is, social media — when used strategically over time — is the most powerful form of marketing and market research the world has ever seen. But it’s not a magic bean that grows overnight into business success. It’s a platform for real work…. Read the full article here :

Source : Sonia Simone for Copyblooger.com

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