Study Finds Which Types of Digital Ads Are Most Annoying for Consumers
Study Finds Which Types of Digital Ads Are Most Annoying for Consumers
A survey of US digital ad buyers reveals which types of ads are likely to be most annoying for consumers.
Research firm eMarketer commissioned Bizrate Insights to survey its panel of US digital buyers about the types of ads they found useful or annoying.
Perhaps unsurprisingly, two-thirds of US digital buyers thought autoplay video ads with sound were annoying, making them the most annoying type of online ad.
In second place is video ads that play automatically without sound, followed by audio ads on music streaming services…..
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Source : Matt Southern for Searchenginejournal.com