Which Platform Will Dominate The Future Of Social Commerce?

 
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Which Platform Will Dominate The Future Of Social Commerce?

For those of us who have been in the industry for some time, the idea of social commerce is not a new concept. In fact, it was 2005 when Yahoo! first coined the term and discussed bringing social’s power of influence together with commerce. Yet 14 years later, many still consider the idea of an entire online purchase taking place solely within a social network to be a novelty.

As with any technology that requires a change in long-lived habits, social commerce has already gone through multiple cycles of big bets, widespread skepticism, wins, losses and ongoing debates. While some industry experts believe the marriage of social and commerce will never move far beyond the research and recommendation phase, others, like me, are eager to watch it evolve into an all-encompassing, efficient, enjoyable experience.

And my instincts tell me that Instagram could be the platform to lead that charge into mass adoption of social shopping. (Full disclosure: My company's platform integrates with Instagram, Facebook and Pinterest.) All of the most popular social networks have dabbled in the commerce game, some with better outcomes than others, but I believe Instagram has consistently stayed the course….

You can read the full article here : https://tinyurl.com/y5mjvl8f

Jimmy Duvall for Forbes Tech Council.

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