Data-Tracking Basics You Should Have Installed on Your Website

 
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Data-Tracking Basics You Should Have Installed on Your Website

Almost every company I’ve ever talked to says they have some kind of marketing strategy in place. However, when I dive into the details, I often find out that they are not being as effective as possible. One of the main reasons for this comes down to companies not being able to accurately measure results.

When a company implements a digital marketing strategy, many would assume that it’s easy to track results, and if we lived in a world of complete silos and isolation, they would be correct. However, the reality is it can be difficult to show proper attribution for digital marketing efforts. For example, if someone saw a brand's booth at a conference, then saw the brand's ad on Google, then saw another ad on Facebook and then clicked through to become a new lead or make a purchase, it goes without saying there are a lot of factors that contributed to the conversion. Almost every company wants to optimize its efforts and increase its return on investment (ROI) on marketing spend. Leaders will often ask the not-so-easy-to-answer question of what medium(s) drove the best results.

This is a big challenge that many marketers face, and the truth is, there is no one-size-fits-all solution. However, if a brand starts collecting data, they will have more data points to work with, and this will help them make more informed decisions. In this article, I’ll cover the basics every business should have installed on their website to start tracking relevant data.

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Source: YEC for Inc.com

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