Voice search: what can brands do now to prepare for this revolution?
Voice search: what can brands do now to prepare for this revolution?
PASO stands for 'personal assistant search optimisation', and businesses that tailor their offering around it today will reap the rewards in the increasingly voice-led future.
By 2020 there will be 1.6 billion digital assistants, more than there are people in China. Steve Jobs famously said his ambition was to get rid of the keyboard and it now seems his vision is being realised, but what can brands do now to prepare for this coming sea change?
The voice-led future
While the idea of using Google Assistant or Alexa to research information on services or retailers may still seem advanced to many, the idea of needing to actually speak to a real person to book an appointment or ask a question could soon seem quaint.
Read the full article here: Source : Robert Turner for thedrum.com
SEO
Wolfhound Digital use the insights from Google Analytics and the Google Search Console to optimise your overall SEO Ireland-Search engine optimisation Ireland and website performance. It can be a bit daunting for businesses as well as time-consuming, to set up and monitor the data from both Google Analytics and the Google Search Console. However, they are lmportant pieces of the overall jigsaw of your digital marketing strategy that can’t be ignored. Here are examples of the data insights that we use to improve the SEO Ireland -Search engine optimisation Ireland performance for businesses.
Allows us to Identify and fix site errors.
Allows us to identify a site’s best performing content in Google Analytics.
Allows us to identify and monitor a site’s source of web traffic.
By identifying and understanding the sources of traffic to a site, we can create a campaign that builds upon a business’ strengths, and also allows to see and then improve any poorly-performing channels.
By setting up and monitoring the insights from both Google analytics and search console, we can ensure that there is nothing left to chance when it comes to managing your site’s SEO-Search engine optimisation performance.