How to Turn More Facebook Leads Into Customers: A 5-Step Process

How to Turn More Facebook Leads Into Customers: A 5-Step Process.

Do you use Facebook ads to generate leads? Want to convert more Facebook leads into customers?

In this article, you’ll discover five effective tips to increase the chances your Facebook leads will become customers.

The Importance of Lead-to-Customer Conversion

All too often, I hear people who’ve tried Facebook ads claim that the leads they generated were rubbish because the leads didn’t end up purchasing anything.

From my experience working with businesses, the problem usually isn’t that the leads are poor. The real problem is that businesses aren’t doing enough to turn those leads into customers.

Facebook is simply a tool you can use to deliver a message to a specific person. If businesses are getting poor leads, it’s often because their follow-up communication and strategy are poor.

Claiming Facebook doesn’t work simply means businesses aren’t looking at the bigger picture. They’re judging the success of their campaign based on their first interaction with people, not the full journey…..

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Source : Gavin Bell for Social Media Examiner

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