How to create Google Analytics traffic and conversion rate reports

 
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How to create Google Analytics traffic and conversion rate reports.

Google Analytics can provide a wealth of information on how your website’s performance varies depending on what day or time it is. 

This can help you spot trends which can be invaluable when deciding how to best to use your budget for activities like pay per click advertising.

The traffic on most websites follows a predictable trend, with the sites of many B2B enjoying most traffic during standard business hours. 

Using Google Analytics data to understand how your website performs can help you base your marketing on concrete evidence rather than guesswork.

In this post, I’ll show you how to create a series of reports on your website’s performance trends….. Read the full article here

Source: Jonathan Ellins for Thedrum.com

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