How should brands measure success on Instagram if ‘likes’ are no longer relevant?

How should brands measure success on Instagram if ‘likes’ are no longer relevant ?

You have probably heard the news. In July, Instagram announced their test of hiding “likes” on posts just expanded to more markets around the globe, including Australia. Instagram says the reason for the new feature is to have users concentrate on their posts and interacting with the app, rather than likes.

However, the big question is, how will this affect a business that is purely built on social media marketing and relies on social proof? Our first thought - a massive change for the business…..

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