Google My Business Insights: Understanding the Basics

Google My Business Insights: Understanding the Basics

With Google My Business Insights, you are getting an in-depth look as to how people are finding your business listing in local search. Business owners who utilize these GMB insight reports have a huge advantage over those that do not, as these reports give a great deal of information that can be used to optimize Google My Business listings. Learn about all GMB Insights and how you, as a business owner, can use them to your advantage.

GMB Listing Views

“How customers find your listing” will be the first graph you see when entering the insights tab in Google My Business. This graph not only shows you how many customers have found your business but also how they found it based on their search. There are three different methods that a user could have used to find your business in local search: direct searches, discovery searches, and branded searches.

• Direct search occurs when a user directly searches Google for your business name or location. This type of search is most popular in cases where the customer is already familiar with your business.

• Discovery search is when your business appears on a search engine results page (SERP) based on the search of a category, product, or offered service similar to yours.

• Branded search happens when a customer searches for your brand or a brand related to your business.

It is important to note that if a user finds your business through more than one of these different methods, they would be counted multiple times, once for each method used…..

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Source : David Hunter for Business2community.com

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