Consumers Warm To Shopping Technologies

Consumers Warm To Shopping Technologies

According to Chuck Martin’s article, consumers seem to be embracing shopping technologies.

However, early steps in the shopping cycle can still frustrate some.

The shopping technologies and innovations that consumers say have improved their experience are online (80%), in-store (66%) and mobile (63%), according to a new study comprising a survey of 2,900 U.S. adults conducted by the National Retail Federation (NRF).

The frustration level in the shopping experience is different depending on the stage of shopping.

For example, 37% of consumers find it to be most frustrating when first researching features and reviews, compared to 24% when checking prices, availability or when leaving a review and 15% when placing an order or paying.

Shoppers also have an interest in technologies to help them shop. More than half (55%) of consumers are very interested in technologies to show if a product is in stock, 49% to help compare prices or reviews, 47% to make it easier to find a product or location and 38% to let them try an item before buying, either in person or virtually……

Read the full article here : https://tinyurl.com/y6575s42

Source : C. Martin / Connected Thinking

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The Irish Times report, The Irish are the biggest international online shoppers in the world with 84 per cent buying overseas.

Online spending in Ireland is expected to rise to more than €10.1 billion by 2020, but… an estimated 2.2 million consumers made at least one purchase from an overseas online retailer in 2018. Those figures show you that Irish consumers are online shopping savvy but Irish businesses are clearly not. The opportunity for growth for online trading in Ireland is enormous and Irish businesses are not taking advantage of this. Is your business trading online ?

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