Analyse Your Facebook Ad Funnel Using Facebook and Google Analytics

Analyse Your Facebook Ad Funnel Using Facebook and Google Analytics

Do you really know which of your Facebook ads produce customers and revenue? Is Facebook telling you one thing and Google Analytics saying something different?

In this article, you’ll discover how to use Facebook and Google Analytics together to reveal how your Facebook customers engage with your funnel on their path to purchase.

The Attribution Challenge

One of the most common issues that online store owners and marketers face is not knowing which ads, channels, and campaigns are actually responsible for conversions, new customers, and revenue. This makes it virtually impossible to know where to allocate budget to grow their business.

That’s where understanding attribution comes in……

Read the full article here :

Source : Jack Paxton for Socialmediaexaminer.com

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