Agency Pros Detail 13 Top Features Of An Effective Pay-Per-Click Landing Page

Agency Pros Detail 13 Top Features Of An Effective PPC Landing Page

Expert Panel, Forbes Agency Council

Successful PR, media strategy, creative and advertising executives from Forbes Agency Council share trends and tips.

Agencies can spend hours crafting an eye-catching and engaging pay-per-click (PPC) ad, but if the connected landing page isn’t well-designed, then they may miss out on converting a “click” to a sale—essentially wiping out the return on investment (ROI). The landing page is just as important as the ad itself, and if it doesn’t offer a simple method for customers to convert, the entire campaign is compromised.

When designing a landing page, there are many details to remember to improve the odds of making the sale. We asked 13 Forbes Agency Councilexperts to share strategies to help you figure out what to include in your landing page design….

you can read the full article here: https://tinyurl.com/yxg3y5yv

Source : Forbes Agency Council.

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